Illusions
Everything around alcohol, has been explained by the Matrix concept, as an innocent bubble of fun that manifest itself into a powerful illusion, that even leads to the Alcohol Matrix prison. Its only secret, is how the Matrix amplifies the illusion over time to empower your beliefs. Everything you will ever discover around alcohol, leads back to beliefs throughout illusions.
Illusion 1. The Matrix helps to connect
People like to connect with themselves and others, because we are social creatures in favor of evolution. So how about connecting in Matrix bubbles, where everyone feels more comfortable by a raise of dopamine while numbing our fears?