Amplification
People like to join the Matrix for pleasure which is fine. People like to repeat joining the Matrix on the same events which is also fine (otherwise the experience would simply be less enjoyable without the alcohol – think about birthdays, restaurants, parties; places where everyone enjoys the same Matrix benefits, mostly to connect). However, unfortunately, repetition also means amplification. There is a lot science evidence on how that works in detail, but the complexity on how alcohol affects your brains will make you forget what this is about. You just need to understand its concept, the Matrix!